![]() This exciting endeavour will enable us to reach new audiences, and we are planning to launch the rebrand before the start of the season. Moreover, as I’m sure everyone is aware, we are also in the process of rebranding. This will not only enhance the fan experience but also allow us to deliver value to our partners, licensees, and distributors. We are currently undergoing significant investment in improving our game production and bringing the necessary skill set in-house. There will undoubtedly be a substantial amount of change in how we present the league and our competitions.Īs you are already aware, we have implemented format changes with the goal of making it easier for both existing fans and the new audience we hope to attract to understand. What can fans expect from the league next season? Seeing some of the celebrities and personalities courtside and the halftime shows and even investing in the clubs, we’ve had pro boxers, footballers, rappers and celebrities, turning up across the country, NBA Star Ogugua ‘O.G.’ Anunoby Jr taking a minority stake in the London Lions. The dunk on the O2 was a step change for the league and I hope it demonstrates the ambition of the league and what we can deliver for anyone who wishes to Partner with us. The Trophy Final Sloan shot, the game was nail-biting, and the crowd and celebrations were electric, could not ask for more in terms of the entertainment that the game delivered both at the arena and on the broadcast. ![]() This season has seen some standout moments on the court, what’s been your personal highlight? Take a look at the behind-the-scenes film shared by the British Basketball League. The event on top of the o2 took a lot of people by surprise and made a lot of people sit up and take note of the league, what was it like to bring such a unique event together? We will be releasing the numbers for the full season towards the end June. When can we expect to see the full-season growth figures? Simultaneously, we’ve been engaged in recruiting and onboarding new staff members, including newly appointed Chief Content Officer Jose Garnes. Additionally, we’ve established a media team to improve game coverage and worked closely with our PR agency on various initiatives that have generated extensive media attention. We’ve focused on developing a season-long campaign to enhance viewership, with the assistance of our PR team. Since I joined just six weeks before the start of the season, a significant part of our work has involved building the plane while flying it, so to speak. Everyone involved has been incredibly welcoming and supportive of our endeavours. What has been particularly gratifying is the collaboration with clubs to bring many of the initiatives you’ve seen to fruition. ![]() When you’re in the process of expanding a business, it requires constant action, and that has certainly been the case for us. These efforts have contributed to the impressive mid-season growth figures.īehind the scenes, the experience has been both busy and rewarding for me and my team as we strive to propel the British Basketball League forward. So this season has been one of tremendous growth in various aspects of the league office, including the successful #KnowOurName and #NowYouKnow campaigns, as well as the additional content focused on players and key games throughout the season. ![]() What’s it been like for you behind the scenes, with you and your team making such a giant stride forward for the British Basketball League? So this season has been a one of growth in many areas of the league office, the #KnowOurName and #NowYouKnow campaigns and all the additional content around the players and the key games throughout the season, leading to those impressive mid-season growth figures. Now that plans are well underway for the 2023/24 British Basketball League season, we thought now would be a great time to catch up with one of the most influential figures in the top tier of hoops in the UK, British Basketball League Head of Marketing Joe Edwards. ![]()
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